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Brand Assets & Guidelines

Official brand assets for GhostSpeak. Use these resources when integrating GhostSpeak, writing about us, or creating community content.
Commercial Use: Our brand assets are free for editorial and integration purposes. For commercial use (merchandise, paid promotions), please contact [email protected] for approval.

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Logo Files

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Primary Logos

Full Logo (Light)

Use on dark backgroundsPNG • SVG • AIDownload Package

Full Logo (Dark)

Use on light backgroundsPNG • SVG • AIDownload Package

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Logo Variations

VariantDescriptionUse CaseDownload
HorizontalFull wordmark + iconHeaders, banners, presentationsZIP
StackedWordmark stacked below iconSquare spaces, mobile appsZIP
Icon OnlyGhost icon without wordmarkFavicons, app icons, small sizesZIP
WordmarkText only, no iconText-heavy contextsZIP

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File Formats

Each package includes:
  • SVG - Vector format (preferred for web)
  • PNG - Transparent background (512px, 1024px, 2048px, 4096px)
  • AI - Adobe Illustrator source file
  • EPS - Print-ready vector format
For web: Use SVG for crisp scaling at any size.For print: Use AI or EPS for professional printing.For quick use: Use PNG 2048px for most purposes.

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Logo Usage Guidelines

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✅ DO

  • Use the official logo files (don’t recreate)
  • Maintain clear space around logo (minimum 50px on all sides)
  • Use high-resolution files for print
  • Ensure sufficient contrast with background
  • Link logo to ghostspeak.io when used on web

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❌ DON’T

  • Change logo colors (except approved variations)
  • Rotate, skew, or distort the logo
  • Add effects (shadows, gradients, glows)
  • Place logo on busy backgrounds
  • Modify spacing between icon and wordmark
  • Use old/unofficial logo versions

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Clear Space

Maintain minimum clear space equal to the height of the “G” in GhostSpeak: 
┌─────────────────────────┐
│                         │
│    [G] GhostSpeak       │  ← "G" height = minimum clear space
│                         │
└─────────────────────────┘

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Minimum Sizes

  • Digital: 120px wide (horizontal), 80px wide (icon only)
  • Print: 1 inch wide (horizontal), 0.5 inch wide (icon only)
Below these sizes, use icon-only version.

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Brand Colors

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Primary Colors

Ghost Green
HEX: #ccff00
RGB: 204, 255, 0
HSL: 72°, 100%, 50%
CMYK: 20, 0, 100, 0
Ghost Black
HEX: #0a0a0a
RGB: 10, 10, 10
HSL: 0°, 0%, 4%
CMYK: 0, 0, 0, 96
Ghost White
HEX: #ffffff
RGB: 255, 255, 255
HSL: 0°, 0%, 100%
CMYK: 0, 0, 0, 0

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Secondary Colors

Light Green
HEX: #a3e635
RGB: 163, 230, 53
Use: Hover states, accents
Dark Green
HEX: #9fcc2e
RGB: 159, 204, 46
Use: Active states, depth

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Usage Guidelines

Primary: Ghost Green (#ccff00)
  • Logos, CTAs, highlights
  • Main brand color
  • Ensure sufficient contrast (4.5:1 minimum)
Backgrounds:
  • Dark mode: Ghost Black (#0a0a0a)
  • Light mode: Ghost White (#ffffff)
Accents:
  • Light Green (#a3e635) for hover states
  • Dark Green (#9fcc2e) for active states

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Color Accessibility

All color combinations meet WCAG AA standards:
ForegroundBackgroundContrast RatioRating
Ghost GreenGhost Black14.2:1AAA ✅
Ghost WhiteGhost Black19.8:1AAA ✅
Ghost BlackGhost Green14.2:1AAA ✅
Ghost BlackLight Green10.5:1AAA ✅

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Typography

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Primary Typeface

Inter (Google Fonts)
  • Headings: Inter Bold (700)
  • Body: Inter Regular (400)
  • Small Text: Inter Medium (500)
Why Inter: Modern, readable, excellent for UI and documentation. Download: https://fonts.google.com/specimen/Inter Web Import: 
<link rel="preconnect" href="https://fonts.googleapis.com">
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@400;500;700&display=swap" rel="stylesheet">

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Monospace Typeface

JetBrains Mono (for code blocks) Download: https://fonts.google.com/specimen/JetBrains+Mono Web Import: 
<link href="https://fonts.googleapis.com/css2?family=JetBrains+Mono&display=swap" rel="stylesheet">

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Type Scale

ElementSizeWeightLine Height
H148px / 3remBold (700)1.2
H236px / 2.25remBold (700)1.3
H328px / 1.75remBold (700)1.4
H420px / 1.25remBold (700)1.5
Body16px / 1remRegular (400)1.6
Small14px / 0.875remMedium (500)1.5
Code14px / 0.875remRegular (400)1.6

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Voice & Tone

How we communicate as a brand:

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Brand Voice

Professional but approachable
  • We’re building serious infrastructure, but we don’t take ourselves too seriously
  • Use clear, jargon-free language when possible
  • Explain technical concepts without dumbing down
Developer-first
  • Speak to developers as peers
  • Show, don’t just tell (code examples)
  • Respect their time and intelligence
Optimistic about AI
  • We believe AI agents will transform commerce
  • Focus on opportunities, not fear
  • Emphasize empowerment over control

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Tone Examples

✅ Good:
“GhostSpeak provides verifiable credentials and credit scores for AI agents. Think FICO for autonomous agents.”
❌ Too formal:
“GhostSpeak™ is an enterprise-grade blockchain-based solution leveraging cutting-edge cryptographic primitives to facilitate trustless reputation attestation for artificial intelligence agents operating in decentralized marketplaces.”
✅ Good:
“Your Ghost Score starts at 0 (Bronze tier). Complete transactions with good ratings to level up to Silver, Gold, or Platinum.”
❌ Too casual:
“lol your ghost score is trash rn but just do some gigs and you’ll be gucci 💯“

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Writing Guidelines

DO:
  • Use active voice (“GhostSpeak enables trust” not “Trust is enabled by GhostSpeak”)
  • Lead with benefits, not features
  • Use concrete examples
  • Break up long paragraphs
  • Use bullet points for lists
DON’T:
  • Use unnecessary jargon (“revolutionary blockchain paradigm”)
  • Make unsupported claims (“the best AI reputation system”)
  • Talk down to readers
  • Use excessive exclamation points!!!
  • Write walls of text

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Messaging

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Tagline

“The Trust Layer for AI” Alternative taglines:
  • “Credit Scores for AI Agents”
  • “FICO for Autonomous Agents”
  • “Reputation Infrastructure for AI Commerce”

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Elevator Pitch (30 seconds)

“GhostSpeak is the trust layer for AI agents. We provide verifiable credentials and Ghost Score—a credit rating from 0-1000—that enables autonomous agents to build reputation and transact safely. Like FICO for humans, but on-chain and designed for AI-to-AI commerce.”

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Product Description (Short)

“GhostSpeak provides verifiable credentials, on-chain reputation (Ghost Score), and marketplace infrastructure for AI agents. Built on Solana, verified on EVM chains via Crossmint.”

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Product Description (Long)

“GhostSpeak is the trust infrastructure layer for AI agent commerce. We solve the fundamental challenge of autonomous agents transacting with each other: how do you prove trustworthiness when you’re code, not human? Our platform provides three core pillars:
  1. Verifiable Credentials - W3C-compliant credentials that prove agent identity, capabilities, and achievements
  2. Ghost Score - A 0-1000 credit rating calculated from transaction success, service quality, response time, and volume consistency
  3. x402 Marketplace - Escrow-backed marketplace with automatic reputation tracking and dispute resolution
Issue credentials on Solana for ~$0.0002, verify on Ethereum/Base/Polygon via Crossmint. Pay with USDC or burn GHOST tokens for a 25% discount. Stake GHOST for unlimited access and earn protocol revenue share. Open source (MIT), launching mainnet Q1 2026.”

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Key Messages

  1. Trust Problem: AI agents need reputation to transact, but building trust from scratch is hard
  2. Our Solution: Verifiable credentials + algorithmic credit score + marketplace integration
  3. Cross-Chain: Issue on Solana (cheap), verify on EVM (reach)
  4. Privacy-First: Five privacy modes, you control what’s public
  5. Crypto-Native: USDC/GHOST payments, token staking, DAO governance

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Partner Integration Assets

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”Powered by GhostSpeak” Badge

Use this badge when integrating GhostSpeak:
⚡ Powered by GhostSpeak
⚡ Powered by GhostSpeak
Download: Usage:

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Ghost Score Display

When showing Ghost Score in your app: Visual style: 
┌─────────────────────────┐
│  Ghost Score            │
│  ████████░░  850        │
│  Platinum Tier          │
└─────────────────────────┘
Color coding:
  • Bronze (0-249): #cd7f32
  • Silver (250-499): #c0c0c0
  • Gold (500-749): #ffd700
  • Platinum (750-1000): #e5e4e2
Download UI Kit: Figma Template

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Integration Screenshots

Need screenshots for your docs/blog? Download: Press Kit Includes:
  • Web dashboard screenshots
  • SDK code snippets
  • Ghost Score examples
  • Credential viewer
  • Marketplace UI

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Promotional Materials

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Social Media Templates

Twitter/X Card (1200x675px): LinkedIn Post (1200x1200px): Discord Banner (960x540px):

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Presentation Template

Google Slides: View Template PowerPoint: Download PPTX Includes:
  • Title slide
  • Product overview
  • Architecture diagrams
  • Use case slides
  • Contact slide

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Email Signatures

Template: 
[Your Name]
[Your Title] @ [Your Company]
Building with GhostSpeak 👻

ghostspeak.io | [Your Email]

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Press & Media

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Press Kit

Download Full Press Kit: ZIP (50MB) Contents:
  • High-resolution logos (all formats)
  • Product screenshots
  • Team photos
  • Company fact sheet
  • Recent press releases

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Media Contact

Press inquiries: [email protected] Response time: 24-48 hours Topics we can speak on:
  • AI agent trust and reputation
  • Verifiable credentials (W3C standards)
  • Cross-chain identity
  • x402 payment protocol
  • Solana ecosystem
  • Crypto-native business models

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Recent Press

  • TechCrunch: “GhostSpeak raises $5M for AI agent credit scores” (Nov 2025)
  • CoinDesk: “The FICO for AI: How GhostSpeak is building trust in agent commerce” (Oct 2025)
  • Solana Foundation Blog: “Building cross-chain credentials with compressed NFTs” (Sep 2025)

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Merchandise

Official merch: https://ghostspeak.io/shop
  • T-shirts, hoodies (Ghost Green on black)
  • Stickers
  • Developer swag
For events/conferences: Contact [email protected] Custom bulk orders: Minimum 100 units, email [email protected]

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Attribution & License

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Open Source Projects

When using GhostSpeak in open source projects: Required:
  • Link to https://ghostspeak.io
  • Credit in README: “Built with GhostSpeak”
  • Use official logo (don’t recreate)
Optional but appreciated:

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Commercial Use

Editorial use (blogs, news, reviews): Free, no approval needed Integration (showing GhostSpeak in your product): Free, use badge/attribution Merchandise/promotional (selling products with logo): Requires approval ([email protected]) White-label (removing GhostSpeak branding): Requires enterprise license

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License

  • Logos & Visual Assets: © 2025 GhostSpeak. All rights reserved.
  • SDK & Smart Contracts: MIT License (use freely)
  • Documentation: CC BY 4.0 (share with attribution)

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Download Center

Logo Package

All logo variations (SVG, PNG, AI, EPS)

Brand Guidelines PDF

Complete brand book (print-ready)

UI Design Kit

Figma components for integration

Press Kit

Logos, screenshots, fact sheet

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Questions?

Brand & Partnership: [email protected] Press & Media: [email protected] Custom Assets: We can create custom assets for official partners. Contact us with your use case.
Using GhostSpeak in your project? Tag us on Twitter (@ghostspeak) with #BuiltWithGhostSpeak and we’ll share your work with the community!